Sunday, September 13, 2009

Consumers stay loyal to organic food

Consumers stay loyal to organic food
By Nick Hughes
Link to full article below

US shoppers are staying loyal to organic food even though the majority admit to having changed their cooking and eating habits because of the state of the economy.

Three in four shoppers said they continued to purchase natural and/or organic foods in the same quantities as they always have, according to the results of Whole Foods Market’s annual Food Shopping Trends Tracker survey, carried out by Harris Interactive.

Although 76 percent of consumers are unwilling to compromise on the quality of the food they buy regardless of price, nearly two thirds (65 percent) said they would like to be able to buy organic and natural foods within their budgets.

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