April 22, 2008
This year, Earth Day, which has now become as mainstream as the rest of us who have broken the 30-year old ceiling, is receiving more attention than in decades. The truth is that we all seem to hang on every "sustainability" message that retailers and brands are pushing our way. Long before the environment was fashionable a man by the name of John McConnell created Earth Day "to inspire awareness of and appreciation for the Earth’s environment and its resources."
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Hartman asked consumers to describe which sustainability activities they currently participate in:
• 76% of these consumers say they turn off the faucet to conserve water while brushing their teeth (and 4% say they "plan to do this soon")
• 73% regularly donate household items to community or non-profit outlets (and 8% say they plan to soon)
• 65% believe sustainability is achieved by purchasing compact fluorescent light bulbs
• 27% believe sustainability is achieved through composting kitchen and yard waste Hartman also asked consumers to describe which sustainability products they currently own or might purchase in the future:
• Water filters: are currently owned by 45% of consumers in the World of Sustainability (with another 18% saying they hope to "buy this soon")
• Natural household cleaning products: are currently owned by 32% of consumers in the World of Sustainability (with another 23% saying they hope to "buy this soon")
• Household air purifiers: are currently owned by 27% of consumers in the World of Sustainability (with another 16% saying they hope to "buy this soon")
Please read the full article: http://www.supermarketguru.
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