Have it your way: Burger King franchise cites cockroaches and Oz in defence of 'global warming is baloney' signs
Earlier this week we were, ahem, relishing the story about how some Burger King restaurants in Tennessee had been displaying signs saying "global warming is baloney".
A journalist working for the Memphis Flyer, a local news weekly, had photographed some of the signs and then approached Burger King's press office for an explanation. It responded by saying the sign's message didn't match the corporation's views on global warming and it said it had asked the franchise owner to take the signs down. End of story.
You would think so, but the story went viral and was quickly picked up across the globe. The story, with a little nudge from the Guardian's environment blog, had been supersized.
Within a day it had even featured on MSNBC's Countdown with Keith Olbermann (preceded, without a hint of irony it seems, by an advert for Applebee's burgers) with the host listing the franchise owner, a Memphis-based company called Mirabile Investment Corporation (MIC), in his "world's worst" slot.
Please read the full article:
http://www.guardian.co.uk/environment/blog/2009/jun/05/burger-king-climate-change-baloney
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