by Lisa Selin Davis 1 Jul 2009 Link to full article below
You know those words you´re sick of, the little bits of lexicon used and abused so frequently that they´ve been drained of meaning: green, natural, eco-friendly? Well, now you can add the word "LEED" to the list.
That´s right, the world´s most ubiquitous green-building term is becoming a mot de greenwashing. Increasingly, companies and developers are using "LEED" to describe buildings that haven´t been certified by the program. Heck, the buildings might not even be that green (or natural or eco-friendly, for that matter).
Piedmont Park Garage.The Piedmont deck: LEED claims are the least of critics´ complaintsUrban Hiking AtlantaTake, for instance, the highly controversial parking garage plopped in the middle of Atlanta´s Piedmont Park. Conceived and championed by the Piedmont Park Conservancy and the Atlanta Botanical Garden as a way to raise funds and provide parking space for folks attending the park´s special events (like the upcoming "Green Concert" starring Sir Paul McCartney), this "built to LEED standards" structure has been largely derided by neighborhood groups, including Friends of Piedmont Park (FOPP), as being a decidedly improper use of park space.
"We´re upset about the conversion of more public green space to cement and concrete," says Jack White, a FOPP board member.
To read the full article: http://www.grist.org/article/2009-07-01-LEED-greenwashing-lexicon
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