The economic downturn may have a positive effect on the meat-heavy American diet.
06.10.09 Link to full article below
If you eat meat but suddenly find yourself bypassing rib-eyes and tenderloins and heading straight for the chickpeas and lentils, you may be among the growing ranks of recession-bred flexitarians-semi-vegetarians who dabble in carnivorous cuisine from time to time.
Meat is the single most expensive thing Americans eat, and in tough times it´s one of the first things to go. Fifty-one percent of shoppers surveyed by the American Meat Institute say they have changed their meat purchasing relative to the economy. Despite the recent increase in home cooking, the average family only prepares 3.9 evening meals that include a meat item, down from 4.2 meals last year.
Andrew Gottschalk, an independent analyst at the agribusiness market-research website HedgersEdge.com, reports total beef demand is down 7 percent from the fourth quarter of 2007 to the fourth quarter of 2008-the equivalent of the entire metropolitan area of Atlanta becoming vegetarian.
To read the full article: http://www.gourmet.com/foodpolitics/2009/06/recession-flexitarians
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