By Lindsay Gordon July 1, 2009
Link to full article below
Consumers are more frequently choosing American-made products over less expensive foreign goods, according to a recent report by The Integer Group and M/A/R/C Research.
The promotional and retail marketing agencies found that shoppers have a continued focus on value, but there is a decline in wanting to shop around to save money. Additionally, convenience within the store is increasingly driving where consumers decide to shop. Easy-to-find items and a quick checkout both show an increase of 8 percent from last month in a measurement of top priorities when choosing stores.
To read the full article: http://www.progressivegrocer.com/progressivegrocer/content_display/supermarket-industry-news/e3i04af04c7447fd0dc6f8ba05b7730d200
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