Human kindness...^*
is key ingredient to a sustainable,
successful, human society...
Be the change.
colin sky^*
love life^*
----- Original Message -----
From: Nandita Shah
To: EVANA
Sent: Thursday, July 09, 2009 9:28 AM
Subject: [worldvegansociety] A TRULY GREAT OPPORTUNITY!!!!!! Choking on a red meat message
------ Forwarded Message
From: Info
Date: Thu, 09 Jul 2009 06:34:35 +1000
To:
Subject: A TRULY GREAT OPPORTUNITY!!!!!! Choking on a red meat message
This is important. I want you to write a massive letter mail out - and then forward this mail to your lists - urgently.
If you only do one thing for the animals, human health, the forests, the oceans, or the environment today, let it be this:
Dear all,
This article made my day. A well know journalist and meat eater has actually accused our arch enemy, the Meat and Livestock Industry, of lying!!!
She says "The statement that red meat is an essential part of our diet is a lie. It is a more essential part of a maggot's diet than a human's".
And she writes for Australia's largest newspaper! Please circulate it widely on all your lists!
Please flood the Herald Newspapers on news@heraldsun.com.au and to Jill Singer the jounalist on jsinger@bigblue.net.au
Please also write to the advertising standards people. They are a gutless bunch of wimps - but they need to know we are watching them.
And, while your are about it, copy every hospital, caner ward, politician, radio station, NGO, blog site, that you know.
I literally want thousands of letters to hit the editors desk - and every desk imaginable. Let's take this great opportunity.
This is no time for activists to be lazy. Start writing now please - even if it is just a few lines. Please write and ask all your friends to write too.
Phil
----------------------------------------------------------
Jill Singer
http://www.news.com.au/heraldsun/story/0,21985,25753275-5000117,00.html
July 09, 2009 12:00am
HOW do I loathe the new Sam Neill ads for red meat? Let me count the ways.
As a consumer I find them misleading. As a woman I find them patronising. And as a fan of Sam Neill I find them disappointing.
In case you haven't heard, the Meat and Livestock Association's latest generic television advertisement for red meat is being launched this Sunday.
It features Sam Neill making friends with an ape called Dennis and explaining to him that you need to eat red meat for your brain to evolve.
Sam and Dennis then get down and dance the "butcher boogie" together.
MLA chief executive David Thomason predicts the ad will be a big hit with consumers, and help get their message across that humans are meant to eat red meat. How I hope he is proven wrong.
Much as I enjoy eating meat, I don't like being fed bull, and the MLA's advertising has been full of it for many years.
We've seen Sam Neill explain that craving red meat is instinctive behaviour, that red meat is nutritionally superior to chicken and that red meat is an essential part of human nutrition.
Sam Kekovich and Laurie Lawrence are other hairy-chested types who have been paid to feed us similar tripe.
There's nothing new in the MLA's propaganda; red meat has long been associated with masculinity. Hence the evolution of the catering tradition for crowds - beef for men and chicken for the ladies.
Even now, when most of us hunt down our food in supermarket aisles, the MLA wants to keep us trapped in the distant, gendered past.
By using traditionally blokey men to tell us they need meat, the MLA is sending a message to Australian women. It knows that women still carry the "basket power" - they do most of the shopping - and it's our job to look after our menfolk.
The facts are that we face greater problems from excessive consumption of red meat than from eating too little of it.
The statement that red meat is an essential part of our diet is a lie. It is a more essential part of a maggot's diet that a human's.
There are countless studies proving foods such as fish are a superior form of protein than red meat.
The MLA sneakily drops into its ads that red meat three to four times a week is essential for good nutrition, but moderate consumption is not its real aim.
Increasing the sale of red meat is, full stop.
Just last month it launched a "new experience" for shared eating in the form of a steak called the "tomahawk" that weighs 1.5-2.5kg - the largest rib eye steak in Australia.
Also galling is that Sam Neill is allowing himself to be demeaned for financial gain.
Neill is a farmer as well as a fine actor. He grows pigs and chickens, truffles, saffron and pinot noir grapes. His own farming practices see him show a preference for organic and sustainable forms of production.
Sam Neill's little farm is a million miles from how most of our red meat is produced.
Obesity, diabetes, heart disease and cancer are serious matters - as are animal and environmental welfare, and the need for truth in advertising.
If we want to do the right thing by our families, we should teach the MLA a harsh lesson and give red meat the flick for as long as they keep up their shoddy advertising.
--
Philip Wollen
Philip Wollen OAM
The Winsome Constance Kindness Trust
Australia
Venture Capital for Good Causes
http://www.kindnesstrust.com
Telephone (613) 98221662
------ End of Forwarded Message
----------------------------------------------------------
No virus found in this incoming message.
Checked by AVG - www.avg.com
Version: 8.5.387 / Virus Database: 270.13.8/2224 - Release Date: 07/08/09 05:53:00
[Non-text portions of this message have been removed]
If you enjoyed this, would you please make a donation?
Even $1 or $5 helps us to serve you.
No comments:
Post a Comment